I was naturally drawn to the East for inspiration for my initial concepts. However, as the product flavours blended with the teas were more ‘tropical’ in nature I adjusted my approach. Using graphic, organic shapes I reflected the sense of joy you get by both looking after yourself and the tropical, fruity taste of these delicious teas.

For consistency I took typographic cues from Sisú's core smoothies and juices (also designed by myself) in developing the brand. However, I put more emphasis on the word Kombucha by spiltting the syllables to create more visual impact for the brand.

The resulting design is a fun, vibrant, fruity and flavoursome expression of ‘healthy joy’ and goes some way in telling the consumer what to expect from this drinks range.

The design was rolled out across packaging, used in Sisú’s social media campaigns and for outdoor posters where the ‘gut health’ messaging was communicated.